Action Content Examples

This page gives you examples of what is expected of the content you create for action deals.  The most important thing to keep in mind is that brands are typically losing money when they put up an action deal.  This means they are looking for content that will help them promote their products and services online. The content you produce should be genuine but it should also be quality. It should be something that the brand wants to show on social media, their websites, etc. Each action is rated by our quality assurance team. Below are some of the examples they use when judging the quality of actions. 

Pro Video Example

Why is this a pro-quality video?

1. The video is shot with professional, high quality equipment and has nice lighting and sound

2. The video offers an in-depth review of the product

3. The video shows the product in use and gives instructions on how to use it

Good Video Example

Why is this a good video?

1. The video quality is good. The background is clean and the sound is clear.

2. The video gives a fairly thorough review of the product

3. The video compares the product to similar products and explains the pros and cons of each product

What would make this video pro-quality?

1. Better video quality

2. A more in depth review

3. If the reviewer showed their face and explained why the product helped them

Unacceptable  Video Example

Why is this video unacceptable?

1. The video is shot in poor quality using a mirror and the camera is very unsteady.

2. The video does very little to describe the product and what its intended use is.

3. The video does not show the product in use.

4. The background of the video is cluttered and distracts from the video.

Pro Image Example

Why is this a pro-quality image?

1. The lighting for the shot is very good

2. The quality of the photography is professional 

3. The other objects and the setting of the shot elevate the product 

4. This is a photo that a brand would use in their marketing because the quality is extremely good

Good Image Example

Why is this good quality image?

1. The photography quality is good

2. The product is displayed in a way that makes it appealing

3. The product is shown in use 

What would make this photo pro-quality?

1. Better lighting

2. Shot with a higher quality camera

3. A better background that enhances the product

Unacceptable Image Example

Why is this image unacceptable?

1. The photography quality is bad

2. The product is not displayed in a way that makes it appealing

3. The product is not shown in use 

4. The background of the image distracts from the product

Pro Testimonial Example

 

❝

This is such a lovely looking little gadget.

I have the metallic blue one and got it on sale, and overall am really very happy with it. I purchased it solely for making frappes. It’s so handy and really does the job well. I would definitely recommend it. My only criticism would be that the wand is a bit on the short side. I have another milk frothing gizmo that I had been using for a couple of years before treating myself to this pretty one and my first one has a slightly longer wand, probably only a couple of cm longer, but it honestly does make all the difference. I use 16oz/470ml dome lid cups for my frappes (I keep the lids off prior to frothing, in case that wasn’t obvious), i have experimented with cup sizes too and the 12oz is too small really, but the 12oz cup size would certainly suit the length of this wand better. It’s not too big an issue really, just something I felt was worth a mention. Aesthetically though, this little device is really very nice and has a real high quality look and finish (and performance). Will look fab and come in useful in any kitchen. Get a lot of use for your battery life too, although I guess that depends on what quality batteries you’re using. It’s a feisty little tool though.

Why is this a pro-quality testimonial?

1. It's clear by reading the testimonial that this person has actually tried this product extensively

2. The testimonial is genuine. They list both the good and bad of the product

3. The testimonial is in-depth. They took the time to write a thorough testimonial that helps future customers looking to buy this product.

4. The customer provided a great photo of themselves using the product.

Good Testimonial Example

 

❝

I had another brand that died last week.

I came across this one and it made claims of the titanium motor, extended lifetime and LIFE WARRANTY so I thought, this sounds perfect. I then saw all of the colors and thought bonus! The price was competitive and good in my opinion. It was packaged nicely and the color on this mixer pops!!! The mixer works as stated, it isn't loud at all, and I noticed something different from this brand compared to the other brand I tried. The other brand used to turn on when I would rinse it off, but this one doesn't do that which to me means it is sturdier. I have only had the mixer for a few days, but so far I am very satisfied.

 

Why is this a good-quality testimonial?

1. The customer has clearly used the product 

2.  The testimonial is more than just a few words and actually describes why they like the product. 

3. They compare the product to a similar product they already owned

4.  The customer provided a nice quality photo of them with the product

What would make this testimonial pro-quality?

1. More in-depth testimonial going over the pros and the cons of the product

2. Spending more time with the product and not just admitting a couple of days of use

3. A more thorough comparison to other products on the marketplace

4. A higher quality photo showing the product in use

Unacceptable Testimonial Example

 

❝

This mixer is great. I really like the colors.

And I can't wait to try it out.  Five stars from me

Why is this testimonial unacceptable?

1. The customer admits they have not even used the product

2. They made no effort to explain why the product is good except for the color choices

3. The testimonial is not honest.  They claim the product is great but they say they can't wait to try it out. 

4. This testimonial seems forced and would probably hurt a brand more than help them.

5. The image is very bad because it's taken in the bathroom using the mirror.